I’d be prepared to wager that less than one-in-a-hundred direct response marketers knows how to write copy that could consistently bring home sack loads of orders. But...

The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not lend itself to a headline that...

There are a variety of elements to any direct mail or website sales letter, some of which should NEVER be forgotten. Here’s a handy checklist of...