If you’ve followed me for any length of time, then you know I advocate testing everything to see what works rather than simply taking the advice of others.

I’m constantly amazed at how marketers seem to think free content and paid content are two entirely different things. That fact is, your most successful blog posts and newsletter articles can make you more money than many of the products you’ve promoted.

Let me preface this by reminding you that the greatest selling tool in all the world isn’t the internet, or sales letters or sales videos or even word of mouth.